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| AJIRALEO |
Senior Specialist Brand Job Opportunity at TIGO Tanzania | June, 2018
Senior Specialist Brand (Zantel)
Job Country: Tanzania
JOB PURPOSE
To Conceptualize, Plan, Develop and Execute all internal and external communication campaigns across all media i.e. Outdoor, Electronic, Print & Digital.
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KEY RESULT AREAS/MAIN RESPONSIBILITIES
• Execute the overall Brand strategy which is effective in delivering the Brand Saliency/TOMA/Share objectives, as well as building brand equity measured via Brand Track study.
• Pushing for new creative ideas for the brand. Leading the Advertising Agency to think strategically and focus on developing high quality advertising which truly leverage on consumer insights.
• Monitoring execution of all projects and ensuring prompt delivery in relation to overall marketing schedule. Participation in local/regional copy development.
• Working closely with media agencies (OOH/Electronic/Print/Digital) and develop & Execute effective media plans. Measure the effectiveness by TOMA scores /Brand track study.
• Working with Internal agencies (Procurement etc) and external agencies (Creative/Outdoors/media buying) to deliver the marketing campaigns in time.
• Planning, Monitoring / tracking Marcom budget spends and measuring effectiveness of communications activities, as measured by brand awareness, preference, customer acquisition and retention.
• Running effective marketing campaigns which deliver Zantel key messages, USPs and brand collateral to the target channels.
• Positioning Zantel as an authority within our specific product areas organization/best practice.
Qualifications:
Education background.
• A BA-Marketing, Mass Communication or related discipline
• Professional Qualifications in advertising, Marketing & Communication will be an added advantage.
Skills& Knowledge
• Strong Creative Judgment and Critical Thinking Ability
• Influential & Interpersonal Skills and Social Perspectives
• Entrepreneurial ability
• Strong communication – oral and writing skills
• Strong Numeric ability
• Strong stakeholder Management skills
• Project Management Skills & Time Management
• Inductive Reasoning & Fluency of Ideas
• Highly Result Oriented believes in teamwork
• Customer centric approach
This position is open to people: Local
“We are committed to equal employment opportunities and unbiased treatment of all individuals in all employment practices”
Only Successful Candidates will be contacted